Brainstorming with provisional personas and generating a sitemap is an awesome addition to the web development process.
Using the personas reminds the team who you are designing for while the sitemaps keep engineering, design and business on the same page.
UX helps cut back on dev time and confusion by outlining a clear set of goals and use cases for a client’s site.
Want to cut back on costs related to revisions and errors? Start with good IA and UX.